Miguel Patricio
Email: miguel.patricio.jm@gmail.com | Phone Number: +51 944 870 553 | Personal Web: https://miguel.marketing/
Professional Summary
Marketing Graduate with a Bachelor in Business Administration, specializing in Digital Advertising and SEO. I have over six years of experience managing digital platforms including Facebook, Instagram, Google, TikTok, Snapchat, Reddit, Pinterest, Twitter, and LinkedIn. At Data Lock Perú, I significantly boosted organic traffic from 8,000 to over 1.2 million monthly visitors and outranked top competitors. My expertise includes SEO using Ahrefs and Yoast SEO, e-commerce management through WordPress and WooCommerce, and teaching AI and ChatGPT. Currently, as a Paid Social Executive at Havas Media, I manage high-budget social media campaigns across multiple platforms for the US, Mexico, Canada, and Spain, overseeing daily optimization, methodic ad campaign revision, and a monthly budget exceeding $1 million. Additionally, I engage an audience of 20k+ followers on my TikTok marketing channel (@miguelmarketing).
Skills
- Use of Artificial Intelligence and Prompt Engineering
- Digital Marketing Strategy
- SEO and SEM Expertise
- Use of Ahrefs.
- Use of Search Console.
- Use of Google Analytics.
- E-commerce Management
- Content Creation and Social Media Engagement
- Google Tag Manager setup
- Meta Pixel and events setup
- TikTok Pixel and events setup
- Use of JavaScript for website functions customization.
- LMS platform management.
Languages
English (Full Professional Proficiency)
Spanish (Native or Bilingual Proficiency)
Certifications
- Bachelor in Business Administration
- Bachelor in Marketing
- IMS Certification on Spotify
- IMS Certification on LinkedIn
- English Certification, “C1 Advance” Level – British Council.
- Course “Exploiter le potentiel de ChatGPT” – Edflex & Havas Group
- Course “Advance level – PowerBI” – Edflex & Havas Group.
Personal Achievements
- Launching my LMS (Virtual Courses Platform) by my own, being self-taught.
- 26k followers on my educative TikTok Channel.
- Leading the Organic Traffic Growth in my Family Business. (See “Data Lock Perú” experience)
- I Trained the marketing team of large companies. (See “Grupo La Republica” experience)
- I Developed a Chrome Extension by my own: “Robbie Prompts“
- i created tools by my own, using ChatGPT as a support
- I Learned how to use JavaScript to customize websites by making changes on Functions.php file.
Professional Experience
Havas Media
Paid Social Executive (Jun 2024 – Present) – Global CoE Team
- Develop and execute social media advertising strategies on platforms including Meta, TikTok, Instagram, Snapchat, Reddit, Pinterest, Twitter, and LinkedIn for US, MX, Canada, and Spain accounts.
- Utilize the Sprinkler social media management platform for campaign management and optimization.
- Conduct daily performance analysis and optimization of ad campaigns to maximize ROI.
- Perform methodical reviews of ad campaigns, adjusting tactics based on data insights and market feedback.
- Oversee and manage a substantial monthly advertising budget exceeding $1 million.
- Coordinate advertising efforts across multiple social media platforms, leveraging unique features and audiences.
- Tailor campaigns to suit the specific needs and preferences of audiences in different regions.
Achievements
- Successfully managed high-budget campaigns with a proven track record of enhancing brand visibility and engagement.
- Demonstrated ability to drive significant improvements in campaign performance through data-driven optimization and strategic adjustments.
- Developed strong expertise in utilizing the Sprinkler platform to streamline and enhance social media advertising operations.
Data Lock Perú
Search Engine Optimization Manager (Feb 2020 – May 2024) – Hybrid
- Devised and executed a robust SEO strategy for www.datalockperu.com.
- Authored SEO-optimized product descriptions and blog articles.
- Managed a team dedicated to enhancing search engine results.
- Keyword Research using Ahref
- Monitoring Indexation issues using Search Console
- Google Analytics Universal and GA4 use for reporting
Achievements
- Record of 1.2 Million visitors in August 2023.
- Increased average organic traffic to over 100,000 monthly visitors, achieving top search engine rankings for key industry terms.
- Enhanced online visibility leading to a 40% increase in sales.
El Cuartel del Metal
SEO Analyst (Dec 2022 – Dec 2023) – Remote
- Develope a SEO on Page strategy for increasing traffic by publishing news and articles.
- Keyword niche haunter
- Managed a team dedicated on creating content, enhancing search engine results.
- Keyword Research using Ahref
Achievements
- Average of 380.9k monthly organic traffic
- Our articles appears in Google News. Some of them, are showed as “Featured” in News Tab.
- Organic Monthly Traffic recovery from 224.2k to 380.9k since Dec 2023 to february 2024
Grupo La República
TikTok Ads Trainer (Feb 2023 – Mar 2023)
AI Trainer (Dec 2023 – Jan 2024)
Digital Ads Trainer (Apr 2024 – May 2024)
- In February 2023, I trained the “Cuponidad.pe” team in advertising on TikTok, including campaign implementation, audience segmentation, and content creation.
- Subsequently, at the end of 2023 and beginning of 2024, I trained the team in the strategic use of ChatGPT and AI tools to apply them in their different processes, such as SEO Writing, content planning, image generation and others.
- Finally, between April and May 2024, I provided group training on digital advertising to all employees of the corporation.
The agenda included implementation of advertising campaigns on Instagram, Meta, TikTok and YouTube.
Achievements
- Conducted comprehensive training sessions that increased the effectiveness of TikTok ad campaigns by 25%.
- Successfully trained over 50 staff members in ChatGPT, leading to a 30% improvement in content creation efficiency.
Corporación Perucontable
Digital ads Analyst (Mar 2019 – Jul 2022) – Remote
- Launched and managed Google Ads and Facebook Ads campaigns.
- Created Google Analytics dashboards for AULACONTABLE.COM and PERUCONTABLE.COM.
Achievements
- Significantly enhanced online course enrollment through targeted ad campaigns, resulting in a 50% increase in user engagement.
Wavemaker
Digital Advertising Intern (Feb 2018 – Jan 2019) – On-Site
- Advanced management of Facebook Ads Manager for various campaign types.
Achievements
- Contributed to a 20% increase in campaign performance through innovative ad strategies and analytics.
Education
Universidad Peruana de Ciencias Aplicadas
Bachelor’s in Administration and Marketing (2013 – 2017)
Experience as a Freelancer
I have worked with these brands, improving my knowlenge in different industries:
- Yaku Park Adventures: Implementation and Monitoring of advertising on Instagram + AI Image Generation.
- Wasap-plus: SEO Writing and Monitoring – Yoast SEO, Analytics and Ahrefs.
- Global Pet: Launch and Monitoring of Advertising – Google Ads. I used Google Tag Manager for conversion campaings
- International School of Government and Legal Sciences: Launch and Monitoring of Advertising – Meta Ads and Google Ads. I used Google Tag Manager for conversion campaigns.
- WoWonder: Launch and Monitoring of Advertising – TikTok Ads.
- Uribe Clinic: Launch and Monitoring of Advertising – Meta Ads and Google Ads. I used Google Tag Manager for conversion campaings.
- ENACIP: Launch and Monitoring of Search, Display and Max Performance campaings – Google Ads. Additionally, I performed functions of creating internal pages and landing pages on their website in WordPress.
- Mipclista: Launch and Monitoring of Advertising – Meta Ads.
- Medcare Spain: Launch of Search and Max Performance campaings – Google Ads. I also Tagged the site using GTM for conversions in Google Ads.
- Care Plus: Development of Marketing Plan.
- CM Bodas: Launch and Monitoring Lead Generation Campaings in Meta Ads.
My Published Courses:
To learn more about my skills and knowledge, please take a look at my courses syllabus:
