Miguel Marketing

Miguel Patricio

Miguel Patricio's Photo
Email: miguel.patricio.jm@gmail.com | Phone Number: +51 944 870 553 | Personal Web: https://miguel.marketing/

Professional Summary

Marketing Graduate with Bachelor in Business Administration, specializing in Digital Advertising and SEO. Proven expertise in managing digital platforms including Facebook, Instagram, Google, and TikTok. Skilled in SEO using tools like Ahrefs and Yoast SEO, with significant experience in e-commerce management through WordPress and WooCommerce. Demonstrated success in audience engagement, exemplified by a 20k+ following on TikTok marketing channel (@miguelmarketing).

Skills

  • Use of Artificial Intelligence and Prompt Engineering
  • Digital Marketing Strategy
  • SEO and SEM Expertise
  • Use of Ahrefs.
  • Use of Search Console.
  • Use of Google Analytics.
  • E-commerce Management
  • Content Creation and Social Media Engagement
  • Google Tag Manager setup
  • Meta Pixel and events setup
  • TikTok Pixel and events setup
  • Use of JavaScript for website functions customization.
  • LMS platform management.

Languages

English (Full Professional Proficiency) Spanish (Native or Bilingual Proficiency)

Certifications

  • Bachelor in Business Administration
  • Bachelor in Marketing
  • IMS Certification on Spotify
  • IMS Certification on LinkedIn

Personal Achievements

  • Launching my LMS (Virtual Courses Platform) by my own, being self-taught.
  • 26k followers on my educative TikTok Channel.
  • Leading the Organic Traffic Growth in my Family Business. (See “Data Lock Perú” experience)
  • I Trained the marketing team of large companies. (See “Grupo La Republica” experience)
  • I Developed a Chrome Extension by my own: “Robbie Prompts
  • i created tools by my own, using ChatGPT as a support
  • I Learned how to use JavaScript to customize websites by making changes on Functions.php file.

Professional Experience

Data Lock Perú

Search Engine Optimization Manager (Feb 2020 – Present) – Hybrid

  • Devised and executed a robust SEO strategy for www.datalockperu.com.
  • Authored SEO-optimized product descriptions and blog articles.
  • Managed a team dedicated to enhancing search engine results.
  • Keyword Research using Ahref
  • Monitoring Indexation issues using Search Console
  • Google Analytics Universal and GA4 use for reporting
Achievements
  • Record of 1.2 Million visitors in August 2023.
  • Increased average organic traffic to over 100,000 monthly visitors, achieving top search engine rankings for key industry terms.
  • Enhanced online visibility leading to a 40% increase in sales.

El Cuartel del Metal

SEO Analyst (Dec 2022 – Present) – Remote

  • Develope a SEO on Page strategy for increasing traffic by publishing news and articles.
  • Keyword niche haunter
  • Managed a team dedicated on creating content, enhancing search engine results.
  • Keyword Research using Ahref
Achievements
  • Average of 380.9k monthly organic traffic
  • Our articles appears in Google News. Some of them, are showed as “Featured” in News Tab.
  • Organic Monthly Traffic recovery from 224.2k to 380.9k since Dec 2023 to february 2024

Grupo La República

AI Trainer (Dec 2023 – Jan 2024)

TikTok Ads Trainer (Feb 2023 – Mar 2023)

  • Trained the team in strategic use of ChatGPT.
  • Focused on AI introduction, ChatGPT customization, and digital marketing strategies.
  • I Trained the “Cuponidad.pe” Team in TikTok advertising, including campaign implementation, audience targeting, and content creation.
Achievements
  • Conducted comprehensive training sessions that increased the effectiveness of TikTok ad campaigns by 25%.
  • Successfully trained over 50 staff members in ChatGPT, leading to a 30% improvement in content creation efficiency.

MULTISERVICIOS E INVERSIONES INMOBITEC S.A.C.

Digital Ads Analyst (Aug 2022 – Mar 2023) – Remote

  • Managed Google Ads and Facebook Ads campaigns.
  • Executed digital performance and branding strategies.
Achievements
  • Managed digital campaigns that resulted in a 35% increase in web traffic and a 20% increase in lead generation.

Corporación Perucontable

Digital ads Analyst (Mar 2019 – Jul 2022) – Remote

  • Launched and managed Google Ads and Facebook Ads campaigns.
  • Created Google Analytics dashboards for AULACONTABLE.COM and PERUCONTABLE.COM.
Achievements
  • Significantly enhanced online course enrollment through targeted ad campaigns, resulting in a 50% increase in user engagement.

Wavemaker

Digital Advertising Intern (Feb 2018 – Jan 2019) – On-Site

  • Advanced management of Facebook Ads Manager for various campaign types.
Achievements
  • Contributed to a 20% increase in campaign performance through innovative ad strategies and analytics.

Education

Universidad Peruana de Ciencias Aplicadas Bachelor’s in Administration and Marketing (2013 – 2017)

Experience as a Freelancer

I have worked with these brands, improving my knowlenge in different industries:
  • Yaku Park Adventures: Implementation and Monitoring of advertising on Instagram + AI Image Generation.
  • Wasap-plus: SEO Writing and Monitoring – Yoast SEO, Analytics and Ahrefs.
  • Global Pet: Launch and Monitoring of Advertising – Google Ads. I used Google Tag Manager for conversion campaings
  • International School of Government and Legal Sciences: Launch and Monitoring of Advertising – Meta Ads and Google Ads. I used Google Tag Manager for conversion campaigns.
  • WoWonder: Launch and Monitoring of Advertising – TikTok Ads.
  • Uribe Clinic: Launch and Monitoring of Advertising – Meta Ads and Google Ads. I used Google Tag Manager for conversion campaings.
  • ENACIP: Launch and Monitoring of Search, Display and Max Performance campaings – Google Ads. Additionally, I performed functions of creating internal pages and landing pages on their website in WordPress.
  • Mipclista: Launch and Monitoring of Advertising – Meta Ads.
  • Medcare Spain: Launch of Search and Max Performance campaings – Google Ads. I also Tagged the site using GTM for conversions in Google Ads.
  • Care Plus: Development of Marketing Plan.
  • CM Bodas: Launch and Monitoring Lead Generation Campaings in Meta Ads.
 

My Published Courses:

To learn more about my skills and knowledge, please take a look at my courses syllabus:


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