Miguel Patricio
Professional Summary
Marketing Graduate with a Bachelor in Business Administration, specializing in Digital Advertising and SEO, with over six years of experience managing platforms like Facebook, Instagram, Google, TikTok, and LinkedIn Ads. At Data Lock Perú, I boosted organic traffic from 8,000 to over 1.2 million monthly visitors, outperforming major competitors. My expertise includes SEO using Ahrefs and Yoast SEO, e-commerce management through WordPress and WooCommerce, and teaching AI and ChatGPT. Currently, as a Paid Social Executive at Havas Media, I manage nine accounts in the B2B and services sectors, supporting U.S.-based clients through the Global Center of Excellence. I specialize in campaign implementation, budget tracking, and performance reporting, overseeing a combined monthly ad spend of over $500,000. Additionally, I engage an audience of 20k+ followers on my TikTok marketing channel (@miguelmarketing), where I share insights on digital marketing strategies.Skills
- Paid Social Expertise in Meta, TikTok and Linkedin Ads
- Use of Artificial Intelligence and Prompt Engineering
- Digital Marketing Strategy
- SEO and SEM Expertise
- Use of Ahrefs.
- Use of Search Console.
- Use of Google Analytics.
- E-commerce Management
- Content Creation and Social Media Engagement
- Google Tag Manager setup
- Meta Pixel and events setup
- TikTok Pixel and events setup
- Use of JavaScript for website functions customization.
- LMS platform management.
Languages
English (Certified “C1” level) Spanish (Native or Bilingual Proficiency)Certifications
- Bachelor in Business Administration
- Bachelor in Marketing
- IMS Certification on Spotify
- IMS Certification on LinkedIn
- English Certification, “C1 Advance” Level – British Council.
- Course “Exploiter le potentiel de ChatGPT” – Edflex & Havas Group
- Course “Advance level – PowerBI” – Edflex & Havas Group.
- Meta Certified Media Planning Professional
- TikTok Media Buying Certification
Personal Achievements
- Launching my LMS (Virtual Courses Platform) by my own, being self-taught.
- 26k followers on my educative TikTok Channel.
- Leading the Organic Traffic Growth in my Family Business. (See “Data Lock Perú” experience)
- I Trained the marketing team of large companies. (See “Grupo La Republica” experience)
- I Developed a Chrome Extension by my own: “Robbie Prompts“
- i created tools by my own, using ChatGPT as a support
- I Learned how to use JavaScript to customize websites by making changes on Functions.php file.
Professional Experience
Havas Media
Paid Social Executive (Jun 2024 – Present) – Global CoE Team
- Campaign Management: Implement paid social campaigns on LinkedIn and other platforms, meeting client KPIs and timelines.
- Budget Oversight: Track budgets weekly and monthly, ensuring efficient allocation for accounts with over $500,000 in combined spend.
- Performance Reporting: Deliver tailored reports highlighting metrics, insights, and actionable recommendations.
- Client Collaboration: Work closely with the digital agency and U.S.-based clients to maintain consistency and quality in deliverables.
- Proactive Attitude: Stay updated on digital marketing trends to improve strategies and campaign performance.
Achievements
- Successfully implemented 150+ campaigns for Search Laboratory clients with precision and on-time delivery.
- Delivered detailed reports for a global payments company’s education division and a smart manufacturing platform, addressing specific B2B needs.
- Kept the team informed on budget pacing through detailed tracking and reporting, ensuring efficient decision-making and adherence to client spending goals.
- Managed campaigns for nine U.S. accounts with over $500,000 in monthly spend, ensuring smooth operations and measurable results.
- Consistently praised for a proactive attitude, attention to detail, and strong collaboration with international teams and clients.
Data Lock Perú
Search Engine Optimization Manager (Feb 2020 – May 2024) – Hybrid
- Devised and executed a robust SEO strategy for www.datalockperu.com.
- Authored SEO-optimized product descriptions and blog articles.
- Managed a team dedicated to enhancing search engine results.
- Keyword Research using Ahref
- Monitoring Indexation issues using Search Console
- Google Analytics Universal and GA4 use for reporting
Achievements
- Record of 1.2 Million visitors in August 2023.
- Increased average organic traffic to over 100,000 monthly visitors, achieving top search engine rankings for key industry terms.
- Enhanced online visibility leading to a 40% increase in sales.
El Cuartel del Metal
SEO Analyst (Dec 2022 – Dec 2023) – Remote
- Develope a SEO on Page strategy for increasing traffic by publishing news and articles.
- Keyword niche haunter
- Managed a team dedicated on creating content, enhancing search engine results.
- Keyword Research using Ahref
Achievements
- Average of 380.9k monthly organic traffic
- Our articles appears in Google News. Some of them, are showed as “Featured” in News Tab.
- Organic Monthly Traffic recovery from 224.2k to 380.9k since Dec 2023 to february 2024
Grupo La República
TikTok Ads Trainer (Feb 2023 – Mar 2023)
AI Trainer (Dec 2023 – Jan 2024)
Digital Ads Trainer (Apr 2024 – May 2024)
- In February 2023, I trained the “Cuponidad.pe” team in advertising on TikTok, including campaign implementation, audience segmentation, and content creation.
- Subsequently, at the end of 2023 and beginning of 2024, I trained the team in the strategic use of ChatGPT and AI tools to apply them in their different processes, such as SEO Writing, content planning, image generation and others.
- Finally, between April and May 2024, I provided group training on digital advertising to all employees of the corporation. The agenda included implementation of advertising campaigns on Instagram, Meta, TikTok and YouTube.
Achievements
- Conducted comprehensive training sessions that increased the effectiveness of TikTok ad campaigns by 25%.
- Successfully trained over 50 staff members in ChatGPT, leading to a 30% improvement in content creation efficiency.
Corporación Perucontable
Digital ads Analyst (Mar 2019 – Jul 2022) – Remote
- Launched and managed Google Ads and Facebook Ads campaigns.
- Created Google Analytics dashboards for AULACONTABLE.COM and PERUCONTABLE.COM.
Achievements
- Significantly enhanced online course enrollment through targeted ad campaigns, resulting in a 50% increase in user engagement.
Wavemaker
Digital Advertising Intern (Feb 2018 – Jan 2019) – On-Site
- Advanced management of Facebook Ads Manager for various campaign types.
Achievements
- Contributed to a 20% increase in campaign performance through innovative ad strategies and analytics.
Education
- Universidad de Cadiz (España): Master en Dirección de Marketing Digital y Social (2024 – 2025)
- Universidad Peruana de Ciencias Aplicadas: Bachelor’s in Administration and Marketing (2013 – 2017)
Experience as a Freelancer
I have worked with these brands, improving my knowlenge in different industries:- Yaku Park Adventures: Implementation and Monitoring of advertising on Instagram + AI Image Generation.
- Laberinto.pe: E-commerce website development from zero.
- Global Pet: Launch and Monitoring of Advertising – Google Ads. I used Google Tag Manager for conversion campaings
- International School of Government and Legal Sciences: Launch and Monitoring of Advertising – Meta Ads and Google Ads. I used Google Tag Manager for conversion campaigns.
- WoWonder: Launch and Monitoring of Advertising – TikTok Ads.
- Uribe Clinic: Launch and Monitoring of Advertising – Meta Ads and Google Ads. I used Google Tag Manager for conversion campaings.
- ENACIP: Launch and Monitoring of Search, Display and Max Performance campaings – Google Ads. Additionally, I performed functions of creating internal pages and landing pages on their website in WordPress.
- Mipclista: Launch and Monitoring of Advertising – Meta Ads.
- Medcare Spain: Launch of Search and Max Performance campaings – Google Ads. I also Tagged the site using GTM for conversions in Google Ads.
- Care Plus: Development of Marketing Plan.
- CM Bodas: Launch and Monitoring Lead Generation Campaings in Meta Ads.
My Published Courses:
To learn more about my skills and knowledge, please take a look at my courses syllabus:
